Parasense

Delivering clear, persuasive sales messages through a website, case studies and articles.

Archives: Case Study

Parasense – Value propositions, website, case studies

Supporting sales with a new website, case studies and articles

Keeping sales staff on-message worldwide, with a striking set of PowerPoint slides

Barriers International design, manufacture and install the safest, highest quality sports barriers. Their customers include many of the world’s best known stadiums, arenas and tracks. The Managing Director was concerned that their strong competitive advantage wasn’t being communicated consistently so asked us to prepare a set of PowerPoint slides that could be used at exhibitions, conferences […]

Underpinning the global expansion of a market leader with a new multilingual website

PSD Codax  manufacture access controllers for carwash  machines. They are the market leader, with customers and distributors throughout the World. To help maintain the momentum of their international expansion, they wanted a new website that reflects their latest  product news and advertising – and is easy to manage in multiple languages. Although this project was […]

Developing strong sales messages with clear competitive differentiation for a computer security device

KeySecurePC is an innovative security product, which helps professionals and businesses to properly protect confidential data without the need for IT expertise. We have helped them develop clear competitive differentiation and strong marketing messages. We were first approached by their International Sales Manager, who was concerned that their existing marketing was too technical and not […]

Reaching resellers and customers through sustained PR in the trade press

As the leading manufacturer of access controllers for carwash and jet wash machines, PSD Codax had historically allocated a significant proportion of their marketing budget to advertising in the trade press. However we reckoned that reducing advertising and replacing some of that spend with PR – to gain editorial coverage – would almost certainly deliver […]