Trackwise Eptiome India – branding, exhibitions, web site

Branding, launching and promoting a new joint venture from two established technology providers.

Trackwise designs, develops and manufactures specialised components for mobile communications infrastructure. Their clients include some of the biggest global equipment manufacturers.

Because their clients are increasingly setting-up manufacturing facilities in India, Trackwise formed a joint venture with an established Indian manufacturer so they could fit more smoothly into the supply chain.

We helped them to brand the new joint venture, drawing on the identity of both companies in ways that would gain the approval of both management teams. We implemented this in a new web site and templates for technical datasheets.

Trackwise were keen to launch the new company at a major exhibition, which was only a few weeks away. Despite the short timescale, we devised a series of wall coverings for the exhibition that far exceeded their expectations. We also found a specialist printer who made them sufficiently portable to be taken on the plane by the managing director and his colleague.