CRM and email marketing

CRM and email marketing – extracting extra value

Even an old or basic contact management system can add tremendous value to your sales and marketing, so long as it is properly matched to your market’s expectations and your business’ way of working.

Maximising customer value - even with an older CRM systemWe will help you turn your contact management or CRM system into a tool for getting your marketing messages out there – regularly, consistently and professionally.

What is your priority:

  • Optimising your existing CRM system, to improve its usablity and make it a sharper tool for business growth?
  • Measuring campaign responses on an individual level, to target follow-ups and focus sales activity?
  • Keeping on top of all your customer relationships, so you are confident of contacting people at the times when it will benefit them and you the most?
  • Making sure good customers don’t give work away to your competitors, simply because you slipped their mind at the essential moment?
  • Keeping on top of sales opportunities and monitoring your revenue pipeline?

We are familiar with the major systems used by SMEs and have the skills to tweak usability settings, customise data fields and set up automated marketing processes. We also offer integrated and stand-alone email marketing for newsletters, promotions and other targeted customer contacts.

Are your CRM and contact systems making successful marketing easy?
Talk to us about practical enhancements and pragmatic improvements.