Compete in more markets with a multilingual web site
Although potential customers and distributors may be able to speak English, you can be certain they would rather work with a company that provides information in their own language. Adding multi-lingual capabilities to your web site is one of the most cost-effective ways of reaching out to your markets.
At Achaleon we have the experience of adding additional languages to existing web sites and creating new multi-lingual sites. We have helped companies to export in multiple languages, including web pages in French, German, Italian, Spanish and Dutch. We have also created content-managed sites serving bi-lingual communities in Wales. Our experience and skills extend to the complex character sets of Chinese.
Unlike most web companies, we have practical experience and understanding of the issues around multilingual web marketing:
- We recognise that not every company has the resources to maintain their entire site in several languages, so can suggest more manageable approaches.
- Our experience of graphic design includes considering how longer words may be incorporated in menus and sidebars.
- We also know how to avoid technical problems caused by the language-limitations of different web browsers.
Creating a new, multi-lingual web site
Modern, well-designed web content management systems make it easy to keep you site up-to-date, with the latest details of your products, services and offers. The best of them also allow you to maintain different language versions of each page – and help you keep track of which you have already translated.
We use one of the world’s most successful web content management systems, which includes secure user roles, so you can even add external translators as contributors.
But there is so much more to a web site than just the technology. We are experts in marketing – online and traditional – so work hard to understand how a new web site needs to support lead generation, sales and customer service in all your target markets.
Adding foreign languages to your current web site
Although every web site is different, we are experienced at working with people’s existing sites to make them work harder and support their sales and marketing. We can add individual pages or recreate an entire site in one or more new languages.
We are always careful to examine the code and technology behind any existing site, so we can gauge the complexity of the proposed changes before you or we make any commitment to a project.
Help with translation?
If you don’t have staff who can speak the languages you need on your web site, we can help.
As well as helping you find translators with expertise in your field, at Achaleon we bring good language skills of our own, which help us avoid obvious mistakes when working with content translated into other languages.