The secret of outstanding marketing?

All great marketing is based on thing: customer insight.

The more you (and your marketing people) can see the world through your customers’ eyes, the more your marketing will be tuned in to their priorities.

How well do you really know your customers? What is going on in their businesses and in their lives? What are they excited about? What are they finding stressful?

You – and your marketing people – aren’t going to deepen your customer insights by chance; make this a measured marketing goal and plan time to make it happen.

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