Over the last few years, the marketing profession has been increasingly focused on demonstrating return on investment – and rightly so, as investors/clients have no desire to throw budget into a creative black hole. But measuring the wrong things can be detrimental, as thought-leader, Seth Godin, writes.
The Achaleon blog
What's piqued our interest in marketing and technology
This is an old blog post that I resurrected, mostly because it provides an interesting perspective on how social media was looking a few years ago and how my predictions about the future were not too far from what is now happening.
What sets apart those great products and services which sell well and those that don’t? The marketing plan and its execution plays a large part. But long before anyone makes that kind of investment, there are some questions they need to ask about their target customers.