Multilingual Marketing for PSD Codax
Underpinning global expansion with a new multilingual website
PSD Codax manufacture access controllers for carwash machines. They are the market leader, with customers and distributors throughout the World. To help maintain the momentum of their international expansion, they wanted a new website that reflects their latest product news and advertising – and is easy to manage in multiple languages.
Although this project was focused on the website, we also considered how all our design ideas would work in advertising and exhibition graphics. As a result the Managing Director had a clear brand vision to present to the board; not just a website in isolation.
The sliding panels on the homepage tie-in the messages and images seen in offline promotions:
Thanks to the strong language skills of the Achaleon team, we were able to adapt foreign-language content to the new website with minimal extra translation costs:
We wrote texts and created visuals that highlight the strengths of Codax products and emphasise the advantages of working with this innovative market leader.
Since putting the new site live updates have been frequent and PSD Codax have dominated the search engine results for key words and phrases. Distributors – particularly those whose customers can use the site in their native language – have given the management team at PSD Codax very positive feedback.