Planning and writing website texts
Creating clear, persuasive content that captures the essence of complex technologies
If you have realised that your website is no longer a good reflection of your business, there are plenty of options for designing and building a new site. However, the biggest challenge for most software and technology firms is writing clear, persuasive website texts.
Balancing clarity and complexity in website texts
The words on your website need to immediately captivate visitors and persuade them to keep reading. You need to draw people in to discover what makes your products and services right for them.
At the same time, the texts on your website need to capture what is special about you. That is, what you do differently and how your technical advantages help customers achieve what they need.
At Achaleon we understand complex technologies and are skilled at drawing out clear, persuasive messages for your website. We understanding technical detail and are quick to pick up the market-specifics that matter most to your prospective customers.
Writing for your target audiences
Saying different things to different people through your website can be challenging, particularly when your target audiences have very different needs or motivations.
We will work with you to understand all the different types of people who you want to address through the website, including different market segments, different job roles, direct and partner channels.
With appropriate use of language and calls to action, we will create content that uses the right industry terminology and wording to appeal to different people and persuade them towards the most appropriate content and outcomes.
Structuring website texts to deliver results
A key element in planning your website content is considering the outcomes that you want to achieve for different types of visitor and the steps that are likely to lead them there. This also needs to be balanced with what they want to get from their visit.
We will plan and write website content that subtly draws visitors towards the outcomes that you want, giving them different options and pathways that take into account the stage they are at in their research and decision-making.
Ultimately, we will create calls to action that encourage prospective customers to engage with you, using language that fits with the way you talk to customers; not salesy but reassuringly human.