Creating customer case studies
Inspiring and reassuring prospects throughout the sales process
Some of the most powerful tools in marketing and sales are customer case studies. They reassure prospective customers who are not yet familiar with your track record. They inspire people who are unsure of how you can achieve their vision. And they allow customers to hear your story in the words of people just like themselves.
Business value with technical authenticity
When we are researching and writing your case studies, we want them to resonate deeply with readers, reflecting the business and technology challenges that will be familiar to them, too.
We will work with you first to understand the project details and the drivers behind it before interviewing your client. This allows us to ask more insightful questions, so your customers feel their time is being used well and are ready to give more considered, insightful answers. As well as different perspectives, we often uncover additional value-add and intangible benefits that you weren’t previously aware of.
Authentic, compelling storytelling
A great case study provides all the essential facts at a glance, but also draws readers in and makes them want to find out more. We structure case studies so they support different stages of the customer engagement and reflect your key sales messages.
We are adept at business storytelling, so your case studies draw the reader in and hold their attention, whether they want to skim through the benefits or dwell on specifics.
We can work with your designers or provide a complete, professionally presented set of case studies to use online or in print.