Marketing specialists for software and high-tech
Sharing 25 years’ experience of marketing for complex products, software and technology services
If you run a small software or technology business which stands out from the crowd and has the potential to deliver real change in your sector, then we’d love to talk to you about marketing and growth. We are focused on helping ambitious business owners to use marketing more effectively to enhance their market presence, appeal to customers and achieve business growth objectives.
We fundamentally believe that technically superior products will prevail, so long as they are led with customer-centric marketing strategies and supported by messaging that is clear and to the point, without glossing over key capabilities.
Marketing expertise for software and technology
Achaleon was founded by Philip Jones, a chartered marketer with 25 years’ experience in software, hi-tech and advanced engineering. He has provided successful marketing support for startups, growth businesses and global market leaders. He has helped them to secure funding, build market leadership, drive new and repeat sales, and to position for trade sale.
Philip is particularly adept at understanding complex technologies and creating persuasive marketing messages for different audiences. He draws out insights about your target markets to shape incisive strategies and make marketing more customer-centric and compelling.
Working with a small group of trusted colleagues, we bring expertise in key areas of marketing and lead-generation. Together we build long-term, trusting relationships with clients, delivering considered advice and outstanding marketing deliverables.