Marketing specialists for software and high-tech
Sharing 25 years’ experience of marketing for complex products, software and technology services
If you run a small software or technology business which stands out from the crowd and has the potential to deliver real change in your sector, then we’d love to talk to you about marketing and growth. We are focused on helping ambitious business owners to use marketing more effectively to enhance their market presence, appeal to customers and drive sustainable change.
We fundamentally believe that technically superior products will prevail, so long as they are led with customer-centric marketing strategies and supported by messaging that is clear and to the point, without glossing over key capabilities.
Marketing expertise for software and technology
Achaleon was founded by Philip Jones, a chartered marketer with 25 years’ experience in software, hi-tech and advanced engineering. He has provided successful marketing support for startups, growth businesses and market leaders. He has helped to secure funding, build market leadership, drive sales and position for trade sale. We seek out clients who are driven by the desire to not only generate value for their customers, but support the shift to a fairer, more sustainable global economy.
Philip is particularly adept at understanding complex technologies and creating persuasive marketing messages for different audiences. He draws out insights about your target markets to shape incisive strategies and make marketing more customer-centric and compelling.