Marketing for software, engineering and high-tech
Delivering clear, persuasive marketing for advanced products and services
We all know that great technology doesn’t happen by accident; it’s created by people who combine exceptional insight with outstanding technical skills. In the same way, successfully marketing high-tech products and technical services demands an unusual combination of marketing skills with a talent for technology. For over twenty years our people have been helping technology firms to launch complex new products, promote technical services and drive sales of software, services and advanced devices.
Tap the diagram below to explore our marketing services or read on to find out more:
Marketing for
software, advanced
engineering and
high-tech
Marketing strategyWebsite
contentSales toolsCustomer case
studiesMarketing campaignsNew product
launch
Marketing services for high-tech
We provide the foundations that tech companies need, from pragmatic marketing strategies through to persuasive website texts and sales tools:
Developing effective, practical marketing strategy
All great marketing starts with clear, strategic focus. Together we will:
- Identify market niches where your technical advantages deliver the strongest customer benefits
- Develop compelling propositions for your target customers
- Establish routes to market that deliver on your business goals.
Creating clear, persuasive texts for your website
On your website, customers need to see they are in the right place. We will create website content that:
- Draws in visitors with strong, clear marketing messages
- Gets to the heart of how you solve their business challenges
- Positions you as the best choice, based on your true strengths.
Producing persuasive marketing collateral
Can you afford to stop selling when you can’t speak to the customer? We create marketing collateral that:
- Attracts and draws in new sales prospects
- Informs and reassures people who are ready to buy
- Differentiates your products clearly from competitors
Writing inspiring, reassuring customer case studies
Well-written case studies can have a profound impact on prospective customers, providing reassurance at critical points in the sale and offering inspiration as you build the case for your products and services. How well are yours working?
Building awareness and generating sales leads
To reach your target customers, build your brand reputation and generate sales leads, we will help you deliver marketing campaigns, from initial planning, through creative and technical execution, to managing return on investment.
Launching new products and services
Whether you are developing an incremental improvement to your existing products and services, or creating an entirely new innovation, we will help you plan the marketing activities you need to energise partners, build awareness in all the right markets and equip you for sales success.
What next?
What do you need to achieve with your marketing? We are happy to share ideas and discuss the possibilities: