Marketing copywriting for software and high-tech
Partnering with agencies to provide clear, persuasive texts for websites, campaigns and other creative
Once in a while, as the owner of a successful agency, you will come across a client who is technically brilliant but struggles to explain what they do in terms that you and your team can understand. If your client cannot paint a clear picture of their value proposition, you are going to find it very hard to capture the essence of their brand and create impact. If the client feels that you aren’t understanding them, their instinct is often to go into more detail and try to get more directly involved in your creative process. And that’s not going to work for anyone!
A ‘translator’ for your tech clients
For clients with complex technologies, the best option is usually to partner with a specialist who can untangle complex technology and apply marketing and copywriting flair…
Philip Jones is a chartered marketer and lifelong techie. He’s spent the last 25 years working in software, advanced engineering and high-tech. There is nothing he likes more than working with the owners of tech businesses to create strong, differentiated marketing messages and clear persuasive copy.
Marketing messaging and copywriting
Philip’s skills lie in connecting with the engineering mindset, digging into features and functionality so that he properly understands their perspective and recognises the shortcomings of their competitors. He is adept at building on this to draw out the problems that they solve for customers and to create strong messaging and texts.
He is trusted by agency partners to support them in developing marketing messaging, planning content and writing copy for the web, social media and traditional channels.
Partnering with agencies
Sometimes an agency involves Philip as an integral member of the team, from planning through to delivery. Other times he is given an introduction to the client and works with them directly to create the texts for the website or campaign.
Either way he works hard, not only to create outstanding deliverables but also to reflect well on you and reinforce the relationship between you and your client.