Three steps to more effective marketing
Practical marketing advice for ambitious owners of software, engineering and high tech businesses
Many software and technology businesses create great products, but they don’t always grow to achieve their full potential. There are many reasons for this but one of the most important factors in building a successful technology business is achieving the right marketing mindset.
In this short paper you will find practical marketing advice and specific actions for:
- Making your marketing push the right buttons for customers
- Persuading prospects, on multiple levels
- Focusing your marketing most effectively
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